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Printable Bed Bath and Beyond Coupon

Warren Eisenberg  co-founder of bed bath and beyond couponThe company Bed Bath and Beyond was founded in 1971 by Warren Einsberg and Leonard Feinstein, as a chain of domestic merchandise retail store, mostly selling bathroom, bedroom, kitchen, and dining room goods and supplies. The first store was established in New Jersey, U.S.A. They were operating 17 stores by the time it was 1985. A survey held in 2011 showed that Bed, Bath and Beyond Inc. has 1000+ stores all over the world with a net income of 989 million dollars and a total of 48,000 employees working at the stores. The company is famous for running advertisements through bed bath and beyond coupons.

Listed below are some points about the Bed Bath and Beyond printable coupon that should be taken into account while analyzing it:

  • Layout is particularly important while making coupons. However, it seems it has not been taken care much about here. The border of the coupon is not aligned properly, hence giving it an untidy look. Moreover, the font of the description at the bottom is rather small, making it difficult to read for the buyer. Since the border is ill-suited for this coupon, it is suggested to remove the border, thus making more room for the description, or better still, to use one that doesn’t cover a lot of space and can be aligned perfectly.
  • Talking further about the layout, the bar code on the far right side of the coupon cannot be ignored. Instead of being vertical, it might have looked neater if it was horizontal.
  • The coupon writer has written “20%” in a huge font in red colored ink, which really looks attractive. Not only this, he’s really outdone himself by writing the “off” with blue ink that matches the ink of “Bed, Bath and Beyond’’ in the centre. Red and blue color combinations usually give a beautiful contrast which is sure to draw more attention.
  • The punch line “Beyond any store of its kind” below the main Bed, Bath and Beyond logo can attract many customers due to its tempting nature. The customers think that by buying from this particular store they may get something others won’t. To desire for something others don’t have is in human nature and this nature has been tactfully exploited here.
  • The writer has put “Beyond” in bold. Whoever reads the coupon is bound to look at it first because of its vivid quality. The word “beyond” is rather intriguing as in a way it suggests that the company has many wonderful items in store, and that they need to go beyond their usual shopping places to find them. The “20%” written on the right adds more to the interest of the people.
  • As discussed earlier, the colors blue and red blend in beautifully and when used separately with white, the impact is maximized. The white background of the coupon plays a very important role since it makes the other colors stand out and give the coupon a flashy look.
  • One major flaw in the coupon is that the coupon writer has not written any expiry date on the coupon or when the validity of the coupon is bound to finish. This may lead to problems for the customers that eventually may result in losing them.
  • In the center, the coupon designer has printed some limitations, in bold blue font, for the coupon users. They can only use the coupon inside the Bed, Bath and Beyond store hence ruling out any occasion of online shopping.

A bed bath and beyond store

Overall, bed bath and beyond 20 off coupons are  satisfactory, but keeping the customer’s interest in view, a little more effort put in the layout and designing could make it beyond effective.

How You Should Make a Coupon

There are several techniques that usually work while making a coupon. These techniques are listed below:

  • Mostly, shoppers don’t really give any attention to the digits after the ‘point’ on a price tag.
    You can take advantage of this negligence by making some alterations to the price tags. For example if you want to sell an item worth $250. Instead of putting a price tag of $250 you can write $249.99 on it. True, it leaves you with a loss of $0.01 but it may prove helpful in the long run.
  • The real job of a coupon is to convince the people into buying your product even if they don’t really want it. Make them feel like they are getting something others aren’t. You can do that by putting up words like ‘Special Offers’ and ‘Promotions’. They are always eager to buy items from an offer.
  • Presentation matters ALOT! You can’t expect someone to buy your products just because your quality is better than others. Your coupon must have the obligatory factors to attract a customer.
  • Make it official. Use good quality paper to print your coupons so that the customer knows that we mean business. Usage of cheap paper may lessen the effect.
  • Use a deadline sometimes. Make your item a limited time offer to gain their attention. Many shoppers admit buying unplanned products just because it was a limited time offer. It may sound strange but it actually works!
  • It makes you look professional if you send the coupon over the internet using social media like Facebook and Twitter etc or by E-mail. It’s a sign that the employer is determined to sell the product and it leaves less room for doubt about the seller’s authenticity.
  • Distribute the coupons wisely. Make sure whom you hand your coupons to. If the customer isn’t the least bit interested in buying your product, he won’t buy it no matter how tempting and presentable your coupon is. Always hand your coupons to people willing to buy or those who show a bit of interest in the product. It may get you less buyers but it sure will get you the right ones!
  • Observing the growing trend of using cell phone apps, make your coupons available on the local cell phone app store and do advertise about it to raise awareness in people about your app. Make the app presentable, attractive and user-friendly. Display your most tempting coupons on the app since people use a lot of cell phone apps these days.
  • Beware of kids. Kids don’t usually redeem a coupon; rather they make airplanes out of it, wasting an entire coupon and weeks of your hard work along with it. Ever seen a kid making good use of a coupon? No, right? Keep it out of the reach of kids.
  • Play with their psyche. Put flashy offers and discounts on the coupon but stay sharp. Don’t ever put a discount without calculating the total profit or loss you might be getting. For example putting a simple 10% off on an item doesn’t really make a difference but make sure it doesn’t lead you to a loss.
  • It’s better to give a description or put a photograph (even better if both) of the item you’re selling on the coupon so that the customer knows what he’s buying.